In the last week of October, Belzona hosted the Company’s first Marketing Essentials Workshop at its Harrogate office. Over the course of two days, Belzona’s Global Marketing Team was delighted to welcome marketers from across the globe. With attendees from 16 countries, the event proved to be an incredible platform for the exchange of ideas, goals, and experiences.
“We truly enjoyed hosting the ‘Marketing Essentials Workshop’ and having the opportunity to exchange ideas and experiences with a diverse group of marketers from around the globe. Learning from each other as well as offering our expertise through our wide range of presentations was definitely the highlight.
This event has paved the way for future collaboration, and staying connected with each other going forward will foster mutual success”.
The event began on Thursday with a packed itinerary of talks on a range of topics including Brand Management, The Role of Marketing in a Distributorship, and Best Practices for Social Media Marketing. Later that evening, marketers and staff reconnected in a local Greek restaurant, enjoying drinks and dinner together.
Day One of the Marketing Essentials Workshop 
Attracting Strangers Using Digital Media
The event began on Thursday with a packed itinerary of talks on a range of topics including Brand Management, The Role of Marketing in a Distributorship, and Best Practices for Social Media Marketing. Later that evening, marketers and staff reconnected in a local Greek restaurant, enjoying drinks and dinner together.
The second day of the workshop saw staff and attendees get spooky as they celebrated Halloween. Friday was also packed with talks and interactive sessions including Generating Brand Awareness Through Content, Promotion and Organisation of Customer Events, and Creating Engaging Customer Webinars. Hands-on workshops, including those focused on graphic design and videography, allowed participants to roll up their sleeves and dive into the practical aspects of marketing.
“The whole workshop was incredibly well organised, and I picked up some great tips, especially for Email and Social Media Marketing. The session on AI’s potential was a highlight, and I’m excited to integrate it into our 2024 marketing strategy. I would definitely attend similar events with Belzona in future!”
Rating: ⭐⭐⭐⭐⭐
Practical Videography Session in Belzona’s Application Workshop 
Social Media Workshop
“This workshop came at the perfect time for us! Its really important for those of us who work as a jack of all trades to have the right resources so the sessions on utilizing platforms like Canva were particularly useful. Going forward, this event has inspired us to increase our use of short-form videos and post more frequently on social platforms like LinkedIn in 2024.”
Rating: ⭐⭐⭐⭐⭐
Overall, the Marketing Essentials Workshop was a resounding success and Belzona is excited to continue hosting future events aligning with its commitment to training and collaboration. The connections made, knowledge shared, and inspiration gained during these two days will undoubtedly continue to resonate within the global Belzona marketing community.
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Content Creator, Belzona Inc., Harrogate, UK.
Responsible for writing a range of content including blog posts, press releases and a range of marketing material.
