Belzona’s New Values and Mission Statement

New Ideas

Belzona, a world-leading provider of industrial protective coatings and repair composites, has announced its new values – “Investment, Innovation, and Integrity“. These values are a testament to the Company’s commitment to continuously improving and providing the best products and services to all five sectors of the Belzona philosophy—Corporate, Distributors, Consultants, Contractors, and Customers.

Core values impact every aspect of an organization, permeating through all levels. They serve as guiding principles that align the beliefs, behavior, and ideas of members within a Company, fostering team cohesion and directing efforts toward achieving a shared business goal. The values are instrumental in shaping an organization’s culture and vision, and their influence manifests in various ways.

Belzona’s Values

Belzona's Values

Investment”, the first of the new values, represents Belzona’s commitment to investing in its people, technology, and infrastructure. This includes investing in its employees’ training and development, as well as in the research and development of new and innovative products. Belzona’s focus on ‘Investment’ ensures that it stays ahead of the competition and continues to provide its customers with the best possible solutions. Belzona has been making consistent website investments, resulting in improved accessibility and a contemporary look and feel for its online platforms such as Belzona KHIA, Belzona Talk, and the upcoming revamped belzona.com.

Innovation” is the second value that Belzona has adopted. This value represents the Company’s commitment to continuous improvement and finding new and innovative solutions to its customers’ problems. Belzona’s focus on ‘Innovation’ has led to the development of cutting-edge products such as Belzona SuperWrap II, which provides a cost-effective solution for repairing and reinforcing damaged pipelines and structures.

The third and final value that Belzona has adopted is “Integrity.” This value represents the Company’s commitment to honesty, transparency, and ethical behavior. Belzona’s focus on “Integrity” ensures that it operates with the highest standards of conduct and maintains the trust and respect of its customers and partners. Strong work ethic and education across all areas ensure that we aim to get it, as best we can, right the first time from products to marketing, to technical support. If we don’t get it right, we hold ourselves accountable.

Belzona’s Mission Statement

Belzona's Mission Statement

In addition to values, we are pleased to announce that Belzona’s Mission Statement is “Polymeric Solutions for a Sustainable Future.” Our mission is to conserve equipment and facilities by providing high-quality composite solutions and protective coatings. Our solutions empower many different industries to reduce their respective ecological footprints and sustain the life of their physical assets through asset protection and repair, rather than replacement.

Belzona’s new values and mission statement are a testament to its commitment to its customers and employees. By investing in its people and technology, innovating new solutions, and operating with integrity, Belzona will continue to provide everyone with the best possible solutions. As a result, the Company will maintain its position as a world-leading provider of industrial protective coatings and repair composite solutions.


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